I'm The Chef Too! Signs Barbie Brand Partnership To Launch A Collection of Barbie Baking Kits

I'm The Chef Too! Signs Barbie Brand Partnership To Launch A Collection of Barbie Baking Kits

HOUSTON, Texas., February 1, 2024  -- I’m The Chef Too!, the award winning educational monthly subscription company announced today that they have entered into a multi-year licensing agreement with Mattel and signed a Barbie partnership to create a collection of co-branded baking kits.

These new collections of Barbie Baking Kits will be released in February 2024 and will allow fans to bake and create with the iconic brand. Each kit in this collection will explore a variety of themes from motivating young girls in following their passions and careers in STEM to designing a new fashion line of clothing you can actually eat! Each kit will have an emphasis of celebrating the brand’s slogan of “You Can Be Anything.”

I’m The Chef Too! is excited to be showcasing and celebrating Barbie's growing acknowledgement of diversity, equity, and inclusivity over the years! said Lisa Wallace, Co-founder and CEO of I’m The Chef Too! “ Creating an experience for families to bake with Barbie and her friends, allows children to imagine everything they become. We are honored to be a part of that!”

The countdown is on and this line of limited-edition baking kits will be sold individually and as bundles on their website at www.imthecheftoo.com. With her 65th Anniversary in 2024, these kits will bring exciting new experiences for children and their families across the nation.

 As the industry leader of at home baking kits. I’m The Chef Too! offers a product line of over 40 educational themed baking kits that allow children to blend, food , STEM, and the arts into educational fun.

For updates, follow @imthecheftoo, @Barbie, and @Mattel on Instagram and Facebook.

About I’m The Chef Too!

I’m The Chef Too! is an award-winning monthly subscription company whose goal is to create meaningful learning experiences through the vessel of cooking. They infuse STEAM concepts into their adventure kits, allowing children to question, invent, engineer, and create through inquiry-based techniques and open-ended problem solving in the kitchen. Each kit includes a different fun filled adventure like Edible Erupting Volcano Cakes, Cupcake Geodes, Galaxy Donuts and more. Not only do these kits include all the dry pre-measured ingredients, and specialty supplies, but they also come with a STEAM activity to extend and enrich the learning experience. Each kit blends food, STEM, and the arts into educational fun.

Their adventure kits have been nationally recognized, featured in top publications such as US Weekly, Parents Magazine, Delish, Taste of Home, Red Tricycle amongst others and have been awarded the Parent’s Choice Award, National Parenting Product Award, Creative Childs

Magazine Creative Play Award and Product of the Year Award, as well as Family Choice Award.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in more than 35 locations and our products are sold in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies.

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